Who hires us?

Wanted: more clients who don’t like to do things the way they’ve always been done before.

There’s no such thing as a typical client, but the people who get the very best out of us tend to have a few things in common.

Agents of change: the people who hire us tend to be all about making things happen. This can mean change to interactions, sales journeys and channel strategy, but just as often they are trying to create organisational change. Helping their company learn how to think and act differently in order to build competitive advantage.

Really, really interested in their customers: we’re all interested in our customers, right? Well actually, no. It’s convenient to think about customers in stereotypes: segments, cohorts, personas; to see customers through the filters of market data and analytics.

Our clients make a commitment to look further than this because they know that getting a deep understanding of the messy, chaotic world of consumers allows you to make better design decisions.

Focused on performance: our clients know that, in business, you don’t get to change anything if you can’t show the return. They hound us on payback, on justifying our place in their roster, on squeezing another 0.1% out of conversion. And that’s how it should be. Some of our client relationships are as old as our company, but it’s good to know we’re hired because we get results – not because we are part of the furniture.
 

Visit our clients page for more case studies.