About us

Foolproof is a user experience consultancy based in the UK. We offer a range of user research and experience design services.

Our clients judge the value of our work through increases in sales conversion, improvements in brand preference and enhanced customer satisfaction.

The firm is independently owned. It was established by Peter Ballard and Tom Wood in 2002. Today Foolproof has around 40 full-time employees working out of offices in London and Norwich and servicing clients across the globe.

To get to know Foolproof better please contact info@foolproof.co.uk or give us a call.

• Our Team

  Who’s who at Foolproof?
  Find out more about the Foolproof team.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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