About us

We are an independently owned, UK-based firm that specialises in customer insights, user-centred design, marketing planning and digital strategy.

The firm was established by Peter Ballard and Tom Wood in 2002. Today Foolproof has more than 40 fulltime employees working out of offices in London and Norwich servicing clients across the globe.

We gather and apply insights from online markets, consumers and business customers. This allows our clients to strengthen brand experience online, win new customers and increase their lifetime value.

We encourage our clients to assess the value of our work through increases in sales conversion, improvements in market and brand preference and enhanced customer satisfaction.

To get to know Foolproof better, contact info@foolproof.co.uk

• Our Team

  Who’s who at Foolproof?
  Find out more about the Foolproof team.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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