Our approach

Foolproof fills a gap created ten years ago at the start of the internet age. Companies looking for advice on how to create digital sales environments turned to creative agencies for a vision – often based on new technology.

But as the dotcom land-grab ended and the web started to become a significant part of many companies’ revenues everything changed. Bold creative and technical ideas still carry the potential for competitive advantage, but they also carry risk. How do you create an interaction which is good for your brand in the long-term while closing sales on your site today?

The answer has been the same all along: build your e-commerce strategy and marketing plans around what customers want.

Foolproof takes the guesswork out of decision-making by gathering and applying research insights to inform digital strategy, design and development.

• Our Team

  Who’s who at Foolproof?
  Find out more about the Foolproof team.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Foolproof Briefing Guide

  A useful guide to help focus your research brief.

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