Our approach

We convene a conversation between our clients and their customers throughout the lifecycle of marketing and design activities.

Through this we find the most valuable commercial solution between what clients want and what consumers want from digital experiences. Finding the win-win.

We specialise in:

• User research
• Customer-driven innovation
• User-centred design
• Optimising sales conversion

Bold creative and technical ideas carry the potential for competitive advantage, but they also carry risk. How do you create an experience which is good for your brand in the long-term while closing sales on your site today?

The answer has been the same all along: let consumers participate in your planning and design process.

Foolproof helps clients inform their decision-making by gathering and applying research insights into experience design.

• Our Team

  Who’s who at Foolproof?
  Find out more about the Foolproof team.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Foolproof Briefing Guide

  A useful guide to help focus your research brief.

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