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With the online retail world offering a wide variety of products, consumers need to be able to cut through the masses of products available in order to find the single product that they actually need.
The technological world can be hugely complex, with an ongoing game of adding small specifications to the product you want and then removing them to get the ideal product within budget. This is where filtering products becomes more of an art form. If this is not done well then users can become frustrated and bored very quickly.
Here’re my top tips for product filtering design.
I recently completed a project involving insurance brokers, which got me thinking about how this research is relevant to any organisation thinking about B2B sites or intranets for staff.
As all UX consultants should be aware, the quality of insight from your research is partly reliant on recruiting the right people to do that research with.
But this can sometimes be difficult; we’ve certainly had our fair share of weird and wacky recruits and we’ve fulfilled them all.
As a frequent user of the app store, Pete’s blog ‘I didn’t ask for a 1 star app’ made me think about the usefulness of the ratings system.
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