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The UK Usability Professionals’ Association (UPA) recently held its elections and we are pleased to announce that our very own Caleb Tang was elected as the Accessibility Head. Caleb joins the committee along with his colleague Tim Loo who holds the Vice President position.
Accessibility was a hot topic in the world of the web back in 2004 when the Disability Discrimination Act (DDA) required service providers to make ‘reasonable adjustments’ to remove any barriers that may prevent someone from using their services. To avoid doubt the act specified that this included websites (now the Equality Act 2010).
The buzz around accessibility has since quietened down, although Econsultancy’s recent report about the RNIB (Royal National Institute for the Blind) suing BMI Baby suggests it’s still very much on the agenda.
Tuesday night we ran a round-table session to unpack experience design and how it’s viewed within our client’s organisations. We had perspectives from diverse sectors like financial services, gaming, and energy. Despite this sector mix, as well as a B2B and B2C split, a common issue emerged:
How do you convince C-suites (CEO, CTO, CFO etc) that putting customers at the heart of your brand experience will improve shareholder value?
Friday’s Great Outdoors of Design (GOOD) conference in London had a number of thought-provoking presentations and group discussions around design research. We covered topics on organisations, social change, product and service innovation. What caught my interest was seeing researchers taking a business perspective to design.
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