When investigating proposed online user journeys it’s not uncommon for providers and research agencies to construct a number of detailed design personas, each of which is designed to reflect a specific market segment or potential customer type.

The most successful of these are based upon a mix of analysis of market data and observed behaviour. They help set context and offer a ‘rule of thumb’ when discussing the marketplace or thinking about user requirements.

The market split for the use of web browsers is changing more rapidly than ever before after anti-trust laws forced the recent browser selection prompt for millions of users.

In a piece of recent research consumers were supplied with a mobile phone so that they could receive and use an SMS message whilst using a website. The interviews were short and the user had little time to orientate to the device before starting the task.

Not only is the Sao Paulo city subway clean and timely it is also particularly well thought through. Although I can’t speak or read Portuguese I had no difficulty with getting from place to place as a number of clever design elements had been incorporated to make my life easier.

Original blog by former Foolproofer Jemma Green.

In the UK, comparison sites are an important part of the consumer landscape. We’ve watched their increasing influence over the six years of our online shopping surveys in financial services, travel and energy.

Original blog by former Foolproofer Jemma Green.

I always dread the moment a taxi driver or acquaintance asks me what I do for a living; as a user experience (UX) consultant I never know quite what to say.

I was planning a barbeque this weekend so when ordering the groceries online I ensured that mustard and mayonnaise were included. On delivery I discovered that I had made a small but very inconvenient error.

There are a lot of things different when driving in France. You drive on the wrong side of the road, you need to carry loads of stuff you wouldn’t normally consider essential (reflective vests, spare bulbs, warning triangles), and every distance and speed limit is displayed in kilometres. None of this is a major issue as you get used to it very quickly. The major problem when driving in a strange environment comes when you want to know where you are and where you’re going.