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I guess we would all recognise this four-step path to improved online sales performance:
Hey ho, your conversion rate increases by 10%: job done. Or is it?
Post by former Foolproofer Danny Weston.
Reading the paper this morning I was very interested by an article on a new outdoor advertising medium supposedly to hit our streets in 2015.
Blog post by former Foolproofer Roger Smithers.
Rapid iterative testing and evaluation or RITE is a technique that has been around in one form or another for some time. Calling it RITE is a relatively new thing and a formalised methodology now exists as trialled by Microsoft.
Foolproof have been using it agressively on a number of projects recently and quite frankly, it’s awesome.
Econsultancy and RedEye have published their first report on Conversion. Surveying more than 700 client-side and agency digital marketers, they investigated the types of conversion and measurement used, as well as the tools, strategies and processes employed for improving conversion rates.
Blog post by former Foolproofer Roger Smithers.
Another finding from the large internet banking study we conducted recently was that many users are unfamiliar with the complete feature set available in IB and regularly visited branches to perform functions they did not know existed online. Users are very task focused when banking online and are unlikely to browse out of curiosity.
Post by former Foolproofer Patrick Goffin.
Original post by former Foolproofer Dan Sorvik
Google recently launched Adwords Comparison Ads in select sectors of the American market. Although the service has not been rolled out to the UK, we will be watching this space carefully.
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