Two stories caught my eye this week which were about large retailers looking at consumer applications of new technology.

The pace of technological innovation shows no sign of slowing, but I’m always interested in the ‘last yard’ where companies look for meaningful and mainstream applications of these technologies into the everyday lives of their customers.

‘Mention of Cookies at #cometojump, everyone on panel is rendered speechless… All aware of issues, nobody has clear site of solutions.’ Tweet from econsultancy’s JUMP conference.

Judging by the length of the queue to get into Conrad Bennett’s presentation on Cookies, it’s evident from this year’s JUMP conference that the EU Cookie Directive has left people confused and unsure of what measures they need to put in place to make sure they comply with the law.

You may have already seen us out and about this year at various events since the merger of Foolproof and Flow. However, if you missed us, there are plenty more events you can find us at.
 

It’s been a busy few weeks here at Foolproof inducting new starters into the company.

The past four months following the merger of Foolproof and Flow Interactive have been incredibly exciting and we’ve taken on several new people to help support our ever-growing client portfolio.

Smashing mag never fails to cause a stir and its article ‘Showcase of beautiful but unusable websites’ certainly raised a few eyebrows.

It was one of the comments however that caught my eye. The commentator pointed out that a number of the sites included in the article were what she termed ‘experience sites’, i.e. the site is designed to offer an experience rather than be designed for mass consumption.

When the customer has been considered central to an online transaction the experience is rewarding and above all easy.

As web editor for the Foolproof website, this post from Boagworld ‘So who is actually going to do the work’ really struck a chord with me. In this article the author, Paul Boag, discusses who is responsible for creating content ready for a new website and then who will maintain it once it is live.

Check out this new trend: animated Twitter avatars.

Reviewing trending topics in Twazzup has become a little like reading a Harry Potter newspaper with jerky moving images of ladies flicking their hair, celebrities blowing kisses, and changing colours.

Get all of these flicking together and it’s a little like being in a 70s disco but it certainly livens up the traditional avatar.

Check out @AmigoColorido, @paydebtsalltime, @ianngermanotta

 

Is the dissemination of false information, followed by the ‘very sorry we didn’t know’ statement a new viral trend?