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Welcome to Foolproof's user experience blog about UCD, experience design, user research and all things digital
At this time of year, when seasonal colds and flu are common place, attention is also turning to the types of virus your computer may catch.
Our design philosophy at Foolproof is co-creation: the development of elegant, effective digital experiences through close collaboration with customers. I came across this interesting start-up which has the same perspective.
It’s no good. This terrible article from the Observer makes me want to share a few views on Facebook and its real significance to the marketing world. Here’s the first of a number of posts I’ll make on the subject.
Not only is the Sao Paulo city subway clean and timely it is also particularly well thought through. Although I can’t speak or read Portuguese I had no difficulty with getting from place to place as a number of clever design elements had been incorporated to make my life easier.
You’d have to have been living on Mars for the last year not to have noticed the hype raging around the iPhone, and more specifically the power of the mobile app.
We work tirelessly to find the next big thing: technology, software, business models, ways to sell more, get faster… But it doesn’t matter how far or fast we go, there is always one consideration which is permanent: humans.
With Apple dominating the market in handheld touch-screen mobile devices in the form of the iPhone and iPod touch I cannot help but think back to the early days of video players/recorders and the war between Betamax and VHS.
Original blog by former Foolproofer Jemma Green.
In the UK, comparison sites are an important part of the consumer landscape. We’ve watched their increasing influence over the six years of our online shopping surveys in financial services, travel and energy.
I finally got a chance to read a book called ‘Neuro Web Design’ over Christmas. I’d heartily recommend it to anyone involved in buying, planning or executing user research.
You can’t fail to have missed Google’s introduction of web 2.0 code in its search functionality. As my colleague Jemma pointed out, type in the search field and it’s not too long before it’s second guessing what you’re looking for. Not a bad addition and research respondents definitely like it.
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