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Flow is now part of Foolproof, who provide a wide range of user research and experience design services.
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Foolproof has partnered with Center Parcs, the UK’s leading short break destination, since 2006 and provided a broad range of user experience support during this time.
We have successfully supported a programme of continual improvement in design, content and functionality for the www.centerparcs.co.uk site, delivering increases in sales conversions and helping to make the site one of the best visitor sites in its class.
The Center Parcs site has changed consistently since 2006 with the addition of new features and continual improvement aligned to business objectives. Foolproof has supported each of these changes with an appropriate research methodology working closely with Center Parcs’ design & build agenies. Projects have included user experience testing of site-wide changes, a new booking engine and sales pages for new customers.
Our close working relationship has enabled us to provide best practice input and guidance on any changes to the site ahead of creative development or any expensive, time-consuming build allowing the team to make new design changes with confidence.
Center Parcs has seen sales increases of over 25% on the web over the last eighteen months. In addition, customer satisfaction surveys have also indicated a consistent & improving level of user (for new and existing customers) satisfaction across the site with 90% satisfaction with booking online between February and September.
Our close working relationship has enabled us to provide best practice input and guidance on any changes to the site ahead of creative development or any expensive, time-consuming build allowing the team to make new design changes with confidence.
"Foolproof is a valued and trusted partner that I have enjoyed working with over the years. The insights and knowledge they bring to our projects has allowed us to really understand what our customers need and enabled us to make development decisions with confidence. I look forward to continuing our work together."
Jo Button, e-Marketing Manager at Center Parcs,
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