We began by immersing ourselves in the world of RTWE. Speaking to customers and their travel consultants, we helped them to focus on the needs of their target market and what they wanted from an online travel planner. This helped inform a digital vision for the brand and set the design direction for the online experience.
Our research showed that most people started the planning of their holiday with a list of some kind, usually written on paper, collated from a number of resources and websites. This was important insight for designing planning tools and informed the design of ‘Trip List’.
‘Trip List’ enables visitors to the website to collect items which interest them, such as locations and experiences, as they navigate the site. They can have multiple lists, and move items between lists. Uniquely to the travel industry, they are also able to add items from external websites, including other trip advisors. This not only keeps customers coming back to the site, but will also help RTWE experts tailor a better holiday for their customers.