Hiut Music
IoT product design

We worked with boutique denim brand, Hiut, to create an IoT product. The project has won a number of awards including a Design Week award for Most Innovative Product Design.

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A human connection made with creative technology

Hiut is a unique company founded in 2009 by David and Clare Hieatt, with a vision to start a new jeans company by utilising the skills of the folk in Cardigan who worked at the UK’s largest jeans factory before it closed down. Hiut has a saying that, “you can’t make great jeans without good music” which inspired the concept and design of this bespoke product.

Hiut Music was commissioned by Hiut and is an Internet-of-Things product that uses Raspberry Pi technology, powered by Twitter and Spotify APis which detect #HiutMusic song requests. It connects consumers from across the globe directly to the Hiut craftspeople through music and social media by streaming a globally sourced playlist live into the Hiut factory in Wales.

How it works

Hiut fans can request a track to play in the Hiut factory by tweeting the hashtag; "#hiutmusic", as well as the artist name and track title. Once detected the track is added to a playlist. The product itself illuminates whenever there is a request and uses colour to visualise how far away the tweet originates. A Hiut crafts person can like or skip tracks using touch-sensitive buttons.

Hiut Music was manufactured using solid white Corian™ with an oak veneered front. The rounded-square design references the shape of an app logo driven by the insight that Hiut Music is a physical app for the factory. The display is a shape abstracted from the Hiut logo and is designed to reference the aesthetic of early transistor radios.

Award winning

As well as bringing the Hiut team closer to their customers, HiutMusic has been recognised for its innovation in a number of industry awards including:

Design Week Awards
Best product design
The Drum Dream Awards
Most innovative use of digital