We partnered with Hyundai and Cancer Research UK to build the world's first car enabled for contactless payments.
Cancer Research UK places a strong emphasis on innovation; pushing the boundaries of fundraising and research innovation to help inspire giving and discover new ways of beating cancer. Hyundai share that ethos focusing on new thinking, new possibilities, and how they can use innovation to make their cars better and to enhance people’s lives in general. We're delighted to have worked with Hyundai to help them tell their story and raise the profile of Cancer Research UK and their Stand Up To Cancer campaign, through the application of innovative technology.
“Getting on board with a cause like this which affects everyone, and using our innovation credentials to take that cause further, meant it was a no brainer for us to get on board with Stand Up To Cancer. It was an unusual brief in the sense that we knew we wanted to embed contactless payments into the car, but it also needed to have the wow factor and highlight our innovation credentials.” Susannah Jacques, Brand Experience Manager, Hyundai
In an increasingly cashless society, traditional methods of collecting money are coming under threat. Not only is cash in the pocket reduced but a new generation of givers, brought up in a digital age, expect engaging, informative and frictionless experiences in exchange for their support and hard-earned cash.
When Hyundai approached us to develop a contactless car, we were excited to help them explore this space. The act of tapping a card to pay for something is no longer the unnatural action it once was with most retailers now offering this functionality. We were interested in how contactless payments could be connected to a physical experience to innovate the act of giving.
This car not only creates visual impact and drives donations through its five contactless payment points positioned around the car, but also enables givers to create a physical and shareable momento.
Hyundai’s zero-emission IONIQ Electric vehicle’s interior has been modified to enable donators to take a selfie in the car and share it via social media. Their selfie is also printed and stuck to the outside of the car so as the car travels the country more and more faces can be added.
The car combines a number of different technologies including Ardunio micro-controllers and Raspberry Pi micro-computers to ensure the car reacts instantaneously to each interaction. The contactless readers were built into the panels of the IONIQ vehicle and adapted to coordinate with the bespoke LED totaliser built into the front and rear number-plates.
At various points in the car the original wiring was modified to support the requirements of the task, while remaining fully road legal, and able to travel by road to each venue. While not at an event, the custom components are either removed, or inactive, and do not impact upon the cars safety, handling or performance.
"It was a really positive experience working with the Foolproof team. We came to them with a really challenging brief; a world-first is always a big challenge. The ideas from Foolproof were big and bold; it was a really good response to the brief.” Susannah Jacques, Brand Experience Manager, Hyundai