Case study: Lloyds International
Retail Banking

Foolproof was appointed by Lloyds International as customer experience specialists to act as the voice of customers during the design and development of the Lloyds international site for retail customers.

The focus of the site redevelopment was on increasing online conversion for sales of core international products by improving the effectiveness of sales and servicing content and functionality.
 

What we did

Foolproof engaged with customers and prospects via in-depth interviews to gather requirements for the site and the product application process.

The insights were interpreted into wireframe templates, which could be used to brief the partner design agency.

We conducted expert evaluation of copy, taxonomy and design ahead of the launch of the site.
 

Lloyds International Banking say:

“The insights Foolproof provided really helped inform the tricky decisions that need to be made on a project of this scale. Engaging Foolproof at the project’s outset has really paid off: results have exceeded the targets we’d set ourselves and the feedback from both customers and staff has been absolutely phenomenal.”

Estelle Shaw-Latimer, Lloyds TSB International Banking
 

Visit the Llloyds TSB International website (opens in new window)
 

More Lloyds Banking Group case studies:

Lloyds Banking Group Mortgages

Lloyds TSB International, UCD