We created an interactive installation to support Renault's participation in Clerkenwell Design Week.
Clerkenwell Design Week is the UK's leading independent design festival and annually attracts tens of thousands of people from the international design community. Renault were unveiling its electronic concept-car the DeZir and needed to find a partner with whom to collaborate with.
Our creative technology studio were tasked with developing an interactive installation to bring to life the brand concept and event experience. We had to create an exhibit that would not only look beautiful, but also react and respond to human interaction.
We had two weeks to complete the project which consisted of various bespoke elements. The Iris effect was created by masking UHD LED screens behind a mask. The mask references the “goose bump” patterning of the DeZir and took 121 hours of CNC machining to complete. It had to look right, mask the screens and house the sensors and the wiring loom. 546 Infrared Sensors, one below each iris, triggered the responsive opening-and-closing effect of the iris'.
The sensors were wired in a custom multiplexed arrangement that not only required a custom controller to make them work but also a bespoke wiring loom that could be concealed within the mask. This was one of Knit's most technically challenging projects to date but the combined physical and digital elements came together to create a unique and engaging experience for visitors at the Design Factory.
The piece was positioned at the entrance of the Design Factory for the duration of Clerkenwell Design Week. It served as a dwell point for many visitors and captured the imagination of all ages. During the event, photographs of the installation dominated the image content on social for the hashtag; #ClerkenwellDesignWeek.