Case study: Sky

Sky Rainforest Rescue Schools Challenge

The business challenge

We were delighted to take up the challenge to help Sky improve the experience for teachers and students taking part in their Sky Rainforest Rescue Schools Challenge.

The Sky Rainforest Rescue Schools Challenge is a joint initiative with Sky WWF and Global Action Plan and is open to 8-14 year-olds in the UK and Ireland. It is is an interactive online programme that guides, educates and empowers students and staff alike to take action to save our precious rainforests.

Our role was to help Sky:

Improve the experience for teachers and students taking part in the Challenge.
Increase the amount of teachers and students taking part.
Fully understand how users interact with the website and their perceptions of the Challenge.
Enhance key user journeys to make it easier and quicker to use.

Sky case study: Rainforest Rescue Schools Challenge

What we did

We worked with Sky and Global Action Plan to find out how teachers and students use the website and what barriers existed in registration and in the process for completing Challenges.

The project included one-to-one interviews with teachers from different schools, group interviews with students and a workshop with Sky and Global Action Plan project teams to review the findings and prioritise solutions.

There were many benefits to working with students in groups rather than one-to-one interviews. Children generally feel more relaxed and able to talk freely in small groups of peers. We adapted our interviewing style to ensure we were friendly and approachable. Questions were clear and simple, and follow-up questions were delivered softly to ensure students didn’t feel interrogated.

The results

Our recommendations were implemented and launched in time for the start of the 2011 new school year. The improvements make it much easier for teachers and students to get involved with the programme from sign-up through to completing the Challenges.

Sky say:

"Flow were great to work with as they understood the brief immediately and were able to quickly turnaround the user testing in time for the school year. The feedback session and diagram they provided as a solution to our brief was brilliant and has been used non stop in all communications." Sarah Anderson, Sky Rainforest Rescue Manager.

Visit the Sky Rainforest Rescue Schools Challenge website.

Further reading