Customer experience tops the agenda at MediaPro

There’s a sense that customer experience (CX) has moved up the strategic agenda, and now sits as a priority area for many brands.

There’s a clear understanding that the experience in interacting with a brand across a multitude of channels and devices is instrumental in the decision to become a customer, and can heavily influence the depth and longevity of that relationship.
 

Customer experience at MediaPro

Over the past few months we’ve been lucky enough to work with some forward-thinking individuals and clients, and to take part in some really exciting work across multiple channels and platforms.

We have teamed up with the organisers at MediaPro to showcase some of this work as part of a dedicated customer experience stream at their event on 1st and 2nd November.
 

The customer experience speaker line-up

I will be introducing the customer experience stream on day one in the digital theatre and discussing the brand experience gap, and during the rest of the programme you can hear:

• How Lloyds Banking Group are placing customers at the heart of their digital design processes, and how this is helping change customer perception of banking.
• Craig Sullivan from Belron® talking about developing across multi-channels, where learning from one channel is used to improve the experience across all other channels.
• Rowan Gormley, Founder of Naked Wines, sharing his experiences of building a whole company around its customers.
• Christian Barnett, Creative Strategist, will talk about how the web is full of potential and yet many brands don’t maximise brand thinking.
• And Foolproof’s own Elsa Plumley will be talking about using social networks in a pioneering approach to collaborative design and the reputational benefits that you can gain from talking to customers on their own turf.

Sign up for Media Pro on their website: http://www.mediaproexpo.co.uk/
Follow them on twitter: @mediaProexpo

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