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Ecommerce strategy

We have a rigorous approach to developing and testing online commercial strategy. We will help you plan customer interaction across digital and non-digital touchpoints to maximise the value of online investment.

Overview

Many businesses are having to rethink their relationship with the Internet. What started as a trickle of business has turned into a flood. This can leave people, products and infrastructure struggling to cope with increasing pressures from consumers and competitors.

We can help your business understand and address these pressures, giving you back the initiative in online markets.

Normally this means starting with the customer: we conduct research to give you a complete and up-to-date picture of what they want from you online. Next we conduct workshops across your business to construct a working model of how your online business should evolve to meet current and future consumer needs. This will include workstreams for product, branding & marketing, distribution and service. Once a viable ecommerce model is developed we test this back with consumers in research. This helps us refine our thinking and move strategic ideas into formal planning and execution.

Foolproof has helped a number of clients rework their ecommerce strategy leading to dramatic improvements in commercial performance.

Features and benefits:

  • Gets all parts of your business talking and working together
  • Identifies customer needs and brings these into the strategic planning process
  • Informs all aspects of commercial, operational and marketing strategy
  • Gives you a roadmap to long-term competitive advantage online
  • Typical project completion time of 12 weeks

To find out more about ecommerce strategy contact info@foolproof.co.uk