Contact Us:
T: +44 0 1603 766 800
E: info@foolproof.co.uk

Skip to content

Digital strategy

For many businesses online is a significant driver for growth and profit. Yet very few digital agencies have the skills and experience to support strategic planning.

We can help you understand the needs and preferences of consumers and develop a strategic blueprint for your creative and marketing specialists to act on.

Market insight »

What is shaping the digital marketplace for your products and services? How is the market evolving in response to consumer behaviour? Ethnographic research can give you a dramatically better view of your market than your competitors, giving you the initiative in strategic planning.

Ecommerce strategy »

We have a rigorous approach to developing and testing online commercial strategy. We will help you plan customer interaction across digital and non-digital touchpoints to maximise the value of online investment.

Online brand planning »

Some of the world’s most famous brands have struggled to create a compelling, authoritative presence online. Your brand does not need to be one of them.

Innovation »

Competitive advantage online can’t be won with some Flash content and a few web 2.0 widgets. Understanding consumer behaviour will allow you to see opportunities for real innovation in distribution, product design and customer management.

Back to top
  • The brand development process explained

    How we use consumer and market insights to help brands gain online advantage.

  • Research facilities

    We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

  • Case studies: O2

    O2

    "Foolproof devised an online shopping study that brought together site metrics and one-on-one depth interviews to build a detailed picture of the marketplace and the shoppers using the O2 site."