Innovation

Competitive advantage online can’t be won with some Flash content and a few web 2.0 widgets. Understanding consumer behaviour will allow you to see opportunities for real innovation in distribution, product design and customer management.

Overview

Competitive pressure online drives many companies to look for innovative ways of serving and interacting with customers. Sometimes creativity in advertising or design can be decisive. But in our experience it’s rare. Break-through changes in commercial performance more often come from innovation in product, pricing, distribution or service.

We’ve also found that those companies who have the deepest understanding of their customers and markets are the ones who find it easiest to spot opportunites. Innovation doesn’t rely on huge R&D budgets, it can often be driven by pooling the day-to-day data from running the company: marketing response data, consumer research, usability testing scores, site traffic data, customer comments and feedback.

We can help you bring this information together, develop new ideas, then test and develop them with customers.

Features and benefits:

• Innovation is customer-driven
• Higher user acceptance and uptake of new services and functionality
• Less risk – resources are expended only on innovations with a high chance of success

To find out more about innovation online contact info@foolproof.co.uk

• The brand development process explained

  

  How we use consumer and market insights to help brands gain online advantage.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Case studies: O2

  

  "Foolproof devised an online shopping study that brought together site metrics and one-on-one depth interviews to build a detailed picture of the marketplace and the shoppers using the O2 site."

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