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Market insight

What is shaping the digital marketplace for your products and services? How is the market evolving in response to consumer behaviour? Ethnographic research can give you a dramatically better view of your market than your competitors, giving you the initiative in strategic planning.

Overview

It’s easy to look at your own site in isolation from the marketplace in which it sits. But unless you really understand how consumers use search, comparison, affiliates, review sites and user-generated content you may just be re-arranging the deckchairs on a sinking ship. Markets are changing fast. The next competitive threat may come from someone you don’t yet see as a competitor.

Ethnographic study follows consumers through the purchase-decision process from search to sale. It puts online usage in context with multi-channel activity and lets you see what really influences your audience in terms of media, messages and content.

Our research lets you react to the realities of today’s marketplace. It also gives you ideas about how your market will develop in the future.

We have undertaken studies for leading brands in Finance, Mobile and Travel. We can devise an approach to inform strategy within any industry sector.

Features and benefits:

  • Ethnographic approach combining quant and qual research techniques
  • Identifies shopper types and their typical attitudes and behaviours
  • Produces a detailed model of consumer decision-making
  • Informs commercial and marketing strategy
  • Typical project completion time of 8 – 10 weeks

To find out more about market insight studies contact info@foolproof.co.uk