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Flow is now part of Foolproof, who provide a wide range of user research and experience design services.
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On the face of it, this new case study for Direct Line could seem run-of-the-mill. Direct Line very sensibly wanted us to gather user requirements and ideas before they embarked on a redesign of their ‘On the Road’ iPhone app.
But what’s important is how we did it.
The project had two unique aspects:
We know the project is unique, because Facebook told us so – and very kindly have written their own case study about the Ideas Lab project which appears over on their site.
The project points to ways of using social media beyond either PR or broadcast marketing communication. It should be interesting to anyone working in experience design or market research, but also to any organisation that is looking for a way to develop a more meaningful engagement with their customers on Facebook.
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After business school my education began in Soho at Ogilvy & Mather Direct. Very talented and clever people like Steve Harrison and Rory Sutherland helped me learn the im...
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