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Flow is now part of Foolproof, who provide a wide range of user research and experience design services.
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I’ve always tended to be of the opinion that great digital design doesn’t win awards. The sort of work which quietly satisfies customer needs isn’t the stuff that catches judges’ eyes.
But happily there’s a growing emphasis on business effectiveness in the awards world. As a result, we are delighted to announce that one of our projects for HSBC has just won a Global Business Effectiveness award and has been shortlisted in the New Media Age Effectiveness Awards 2010.
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I co-founded Foolproof back in 2002 with Tom, two laptops and a phone. Eight years on both Tom and Foolproof are still going strong, but sadly the laptops gave up long ag...
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