Every little helps

I was planning a barbeque this weekend so when ordering the groceries online I ensured that mustard and mayonnaise were included. On delivery I discovered that I had made a small but very inconvenient error.

When searching the virtual shelves for mayonnaise I was confronted with 55 different products, 17 of which were made by Hellmann’s. There was regular, light and extra light – as well as those mixed with mustard and garlic – but I was soon able to select the one I wanted.

Unfortunately, I was distracted by both the variety and quantity of products. This, with the similarity of the images on the page, meant I ordered a 200g jar instead of the 800g one I wanted.

As you can see, the images make it impossible to quickly differentiate between large and small, this detail is hidden in the text to the right along with a range of links and calls-to-action.

My mistake, caused by lack of awareness and attention to text detail, could not have occurred if I had actually been in the store selecting the product.

It would not be difficult for Tesco to ensure that mistakes of this type are eradicated. If all the available jar sizes are illustrated, but only the specific product is highlighted (see illustration below), it would be simple to understand that the small jar is the one being chosen.

Online shopping is very convenient, surely it’s not too much to ask for it to be simple as well.

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