Welcome to Foolproof

Thank you for agreeing to take part in some research with us. We are looking forward to meeting you and hearing your views.

Foolproof is a design company which specialises in digital products and services. Research is a big part of how we work: the only way to make things for real people is to talk to real people. So our time with you is really important to us, and it could have a real impact on the way big companies think and act.

Professional researchers

The person conducting the research will be a trained research professional. It’s their job to make you feel comfortable and explain to you what’s happening at every step. You will never be asked to buy anything or commit to anything within one of our research sessions.

We follow a Code of Conduct and guidelines laid down by the Market Research Society. Any personal data about you recorded before or during your session will be kept private in line with the UK Data Protection Act 1998. The research session may be recorded to help us review what you said and analyse our research findings. Some of our colleagues or clients may also view the session while it is taking place.

How to get ready

This research isn’t a test: there are no right or wrong views you can give us. Sometimes we ask participants to prepare some thoughts or record their activities in the run up to the session, but unless we’ve asked you to do this all you have to do is meet us at the place and time we’ve agreed.

Here are some other things which can make things go more smoothly on the day:

  • If you normally wear glasses while using a computer or mobile phone please bring them with you. It’s likely that we’ll ask you to look at things on a screen.
  • If you are being given money as an incentive to take part in the research, please bring some proof of identification with you, so we know we are giving it to the right person.
  • If you are running late call us on +44 (0)207 539 3840 to let us know. If you are coming to our offices here’s a page with directions to help you find us.

We look forward to seeing you soon, and we hope you enjoy taking part in our research.