Flow appoint new Director of Design to lead brand refocus

Our mates over at Flow have appointed a new Director of Design – Rob Varney (pic right) – to head up the re-energised brand.

Rob has been hired to re-establish Flow at the leading edge of interaction design. The refreshed proposition fills an emerging market gap for an agency with a deep understanding of customers to solve the most complex design challenges brands now face in the digital space.

The move comes at the end of an exciting year for Flow, having joined forces with Foolproof earlier in the year. The re-invigorated offering takes Flow back to its roots in interaction design, deep thinking and elegant solutions, put down over 15 years in business.

Flow has an exceptional team equipped with the specialist skills needed to handle the complexities of heavyweight interaction design; taking on the kind of briefs that mainstream digital agencies currently can’t tackle.

I asked Rob what makes Flow such a great proposition
“We are building upon an already enviable reputation in experience design earned over the past 15 years. Flow has a history of delivering exceptional work and we can count some of the world’s leading brands amongst our clients today. I’m excited to take up the reigns with a team that can draw on this kind of heritage.

There’s significant choice for clients when it comes to digital creative and campaign work or brand promotion sites, but when a client has a really complex design challenge, there are very few studios with the skills to really deliver. Many design teams find themselves wading out of their depth because they don’t fully expose the problem space in which the solution will live.

Effective solutions are born out of a real understanding of the rational and emotional desires of people and this can only be achieved by taking the time to gather real insight. Flow’s relationship with Foolproof gives us a unique advantage, because we can call on a depth and breadth of insight that other design teams simply don’t have access to, or know how to deploy within the creative process.

Designing great digital interactions requires more than creative flair and technical skill. Digital interactions have to be seen in the broader context of brand experience, emotional engagement and commercial reality. We’ve thought about this intersection a great deal and brought together a team with the skills to collectively analyse a problem space and develop a solution that meets brand and business objectives while delivering experiences that people can really engage with. We’re planning to push boundaries and challenge existing practices; it’s an exciting place to be.”

The team has already begun work on some exciting projects with brands including Autoglass®, easyJet, Sony and GNER.

Rob has over 13 years’ experience in interface design planning and production enabling him to bridge the gap between the disciplines of graphic and experience design and to effectively translate design principles into elegant solutions. He has worked on projects for clients such as Innocent Drinks, HSBC, Ladbrokes, Jordans, Samsung, Fujifilm, May Gurney, Aviva, RBS, Virgin and Canal Digital.

Visit the new Flow Interactive website
Find out more about Rob Varney

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