Free webinar: A conversation on brand experience and UX strategy

In December, I’ll be hosting a webinar on the experience gap between brand promise and brand reality and how UX strategy will enable global, multi-channel organisations to survive and thrive in a connected world.

I’ll be presenting some of our learnings and thoughts plus our vision for how the future winners in brand will be the ones who master customer experience through strategic experience planning.

We’ll talk about real life examples of UX strategy in practice and how it can be applied to create stakeholder engagement and challenge the biggest barrier to change – corporate culture, thinking and behaviour.
 

The brand experience gap: How User Experience Strategy can bridge the gap between brand promise and customer reality

In this webinar I’ll:

• Explore why many organisations fail to create brand value through the design of their products and services

• Describe how user experience tools and techniques can be used to help brands tackle this

• Explain how to create a framework for developing a user experience strategy

Who should attend: Digital marketing and user experience leaders, customer experience and marketing professionals

When: December 13th 2011, 4:00pm – 4:45pm (GMT)

Cost: Free

Register now for this free webinar – places are limited so register now to avoid disappointment.
 

I’m looking forward to talking with you soon.

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