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Reading the paper this morning I was very interested by an article on a new outdoor advertising medium supposedly to hit our streets in 2015.
Much like the advertising boardings depicted by Steven Spielberg in Minority Report (“John Anderton. You could use a Guinness right about now,”) the new billboards being researched and developed by IBM would recognise passers-by and target them with appropriate messages; even referring to the person by name. Minority Report suggested this would happen in 2054 however and it seems that something akin to the βmoodβ boards may be here much earlier.
The ‘gladvertising’ will tap into moods through recognition software, recognising body shape and facial features and cross-referencing recognition of an individual with personal preferences, shopping habits and the time of day, whether itβs raining and so on.
Iβm looking forward to the future news article where a slightly overweight lady from South London issues letter of complaint to advertising company after being offered slimming pills on her way home…
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I came to Foolproof 2 years ago and have worked in a number of agencies over the past 10 years or so that have seen me involved in designing, marketing and planning onlin...
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