Blog

Reflections from the frontiers of user experience

Every year we spend thousands of hours talking to our clients, their customers and people in the user experience profession. What we learn, we like to share. 


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    An ethnographic study into NFC

    We’re setting out on a research study to investigate how tapping and swiping technology could eventually be adopted worldwide and the reasons why people will use it and find it beneficial.

    The when, how and why of NFC

    By Anne Kehlet Bavngaard, Nicole Harlow, Samantha Yuen Tags: mobile & smart devices, UX practice & techniques

    An ethnographic study into NFC

    Supporting password recall through design

    Holistic design that supports memory

    Mitigating the negative impact of CAPTCHA

    Tips for implementing a form CAPTCHA

    Making product comparison work on mobile

    Designs to improve the usability of comparison tables on mobile

    The hidden value of guerrilla research

    Lab interviews vs. Guerrilla UX research

    How can ecommerce create the sense of “best price”?

    "Bagging a bargain" is an engrained part of the shopping psyche in Asia. How can this bargaining mentality be catered for when shopping online?

    Designing for the online haggle

    By Peter Ballard Tags: experience design, behavioural economics, Asia

    How can ecommerce create the sense of “best price”?

    ATOC launch new product and web experience

    'Two Together' product portal and website re-design

    The user experience of enterprise technology

    Many systems focus on business rather than user problems

    Obituary for Smartphones – Premature, yet inevitable?

    Wearable tech and the challenge to smartphones

    HSBC scoop top CIM award

    HSBC win Chairman's Grand Prix award

    Ryanair’s U-turn on customer experience

    For Ryanair to win it’s not necessary for customers to lose

    Consumer credit: here we go again

    Banks must be careful how they approach consumer lending

    Emotion in experience design

    Creating an emotional response through design

    iOS 7, flat design and durable interfaces

    Good design is durable

    Android's weak gravity

    The more smartphones a person has had, the more likely they are to own an iPhone.

    An Event Apart: understanding and shaping the future of digital

    An Event Apart 2013 key takeaways

    Christmas surge in 'click-and-collect' points way toward multi-channel future

    20% of shoppers used click-and-collect this Christmas

    Festive student visit

    Our Christmas student open day

    Lessons for design thinkers from Mikhail Kalashnikov

    Mikhail Kalashnikov, the man who invented the ubiquitous AK47 rifle was an innovator in his field whose achievements offer lessons for design thinkers from all walks of life.

    Mikhail Kalashnikov, design thinker

    By Rob Gillham Tags: ux design

    Lessons for design thinkers from Mikhail Kalashnikov

    The negative brand effect of ill-considered mobile updates

    Mobile updates and the effect on business

    How to pass the job interview

    The UX job interview tips

    Fresh blood (sweat and tears)

    Weekend student design event

    The Coca-Cola Company and creativity

    Sketchnotes from AAR event London

    The when, how and why of NFC

    24 Apr 2014

    We’re setting out on a research study to investigate how tapping and swiping technology could eventually be adopted worldwide and the reasons why people will use it and find it beneficial.

    By Anne Kehlet Bavngaard, Nicole Harlow, Samantha Yuen Tags: mobile & smart devices, UX practice & techniques

    Supporting password recall through design

    15 Apr 2014

    When designing password log-in systems businesses must remember to design holistically for all the senses and use design to support memory. Here's why...

    By Polly Shelton Tags: ux design & practice

    Mitigating the negative impact of CAPTCHA

    08 Apr 2014

    Does the addition of a form CAPTCHA negatively impact conversion? Yes, but by how much depends on how it is implemented.

    By Sophie Grencis Tags: UX practice & techniques

    Making product comparison work on mobile

    21 Mar 2014

    Due to the limited screen size on mobile, using them for product comparison can be a rather poor experience. In this post, I provide some design suggestions to improve the usability of comparison tables on mobile.

    By Michele Brigante Tags: mobile & smart devices, UX practice & techniques, ux design

    The hidden value of guerrilla research

    18 Mar 2014

    A recent project highlighted the value of guerilla research, beyond the well-documented cost/benefit argument, when compared to in-lab sessions covering the same topic.

    By Polly Shelton Tags: UX practice & techniques

    Designing for the online haggle

    05 Mar 2014

    "Bagging a bargain" is an engrained part of the shopping psyche in Asia. How can this bargaining mentality be catered for when shopping online?

    By Peter Ballard Tags: experience design, behavioural economics, Asia

    ATOC launch new product and web experience

    03 Mar 2014

    Foolproof partnered with the Association of Train Operating Companies to design the product page for the launch of its new railcard - 'Two Together'.

    By Lucas Godfrey, Luke Romeril Tags: ux design, transport & leisure, our work

    The user experience of enterprise technology

    25 Feb 2014

    Most big businesses globally are locked into some kind of reliance on enterprise technology. Unfortunately such systems are not only fiendishly difficult to install and maintain, but often equally challenging for the workforce to use. When the stakes are so high, why is the user experience of enterprise systems so bad?

    By Rob Gillham Tags: user experience, technology

    Obituary for Smartphones – Premature, yet inevitable?

    18 Feb 2014

    Why wearable technology, and Google Glass, in particular could supplant the universe of smartphones, becoming an ecosystem in their own right.

    By Foolproof Tags: mobile & smart devices, technology

    HSBC scoop top CIM award

    13 Feb 2014

    Congratulations to the HSBC Expat team who won two big awards at last night’s Chartered Institute of Marketing Excellence Awards.

    By Foolproof Tags: financial services, Foolproof news

    Ryanair’s U-turn on customer experience

    12 Feb 2014

    As Ryanair turns its attention to the customer experience, will its strategy go far enough towards creating a culture where both Ryanair and its customers are winners?

    By Ed Walker Tags: brand & marketing, experience design, travel

    Consumer credit: here we go again

    04 Feb 2014

    After a five year break it looks like a number of UK banks and financial brands are starting to show an interest in personal lending. But will things be different this time around?

    By Tom Wood Tags: brand & marketing, financial services

    Emotion in experience design

    28 Jan 2014

    As experience designers are we designing the mechanism to achieve specific goals? Or the functional relationships between brand touch-points over time? Or the emotional journey as we use products & services?

    By Meriel Lenfestey Tags: UX practice & techniques, experience design

    iOS 7, flat design and durable interfaces

    23 Jan 2014

    Is Apple cooking up a visual language flexible enough to adapt to different shapes, sizes and contexts? This post explores what the future could look like for the Apple interface.

    By Matt Radbourne Tags: mobile & smart devices, ux design

    Android's weak gravity

    20 Jan 2014

    Contradicting commentary during 2013 on the Apple vs Android battle, this post shares some interesting insight about ownership and intention of smartphone users as they move from their first to second to third phone. The more smartphones a person has had, the more likely they are to own an iPhone.

    By Philip Morton Tags: mobile & smart devices, brand & marketing

    An Event Apart: understanding and shaping the future of digital

    13 Jan 2014

    Key themes and principles discussed during the 'An Event Apart: understanding and shaping the future of digital' 2013 conference.

    By Aleksandra Melnikova Tags: events & speaking

    Christmas surge in 'click-and-collect' points way toward multi-channel future

    07 Jan 2014

    Our latest research shows that click-and-collect was the success story for retailers this Christmas demonstrating that retailers are finally getting to grips with the realities of multi-channel retailing.

    By Peter Ballard Tags: consumer & retail

    Festive student visit

    06 Jan 2014

    We opened our doors to students interested in a career in UX. Fed up on mince pies they headed out into the wild to do some real life research into showrooming.

    By Alison Williams Tags: UX jobs & skills, Foolproof news, consumer & retail

    Mikhail Kalashnikov, design thinker

    03 Jan 2014

    Mikhail Kalashnikov, the man who invented the ubiquitous AK47 rifle was an innovator in his field whose achievements offer lessons for design thinkers from all walks of life.

    By Rob Gillham Tags: ux design

    The negative brand effect of ill-considered mobile updates

    02 Jan 2014

    Published by Digital Marketing Magazine, this article explores why planning ahead of large mobile operating systems updates is essential for retaining customer loyalty and protecting the bottom line.

    By Ronan Fitzsimons Tags: brand & marketing, mobile & smart devices

    How to pass the job interview

    20 Dec 2013

    Looking for a job in experience design? This article focuses on some of the more difficult questions you may be asked in a job interview.

    By Foolproof Tags: UX jobs & skills

    Fresh blood (sweat and tears)

    19 Dec 2013

    We recently hosted a weekend event for students from That Awesome Design Association (TADA!), of Loughborough University where we set them two design challenges.

    By Foolproof Tags: UX jobs & skills, UX practice & techniques, events & speaking

    The Coca-Cola Company and creativity

    17 Dec 2013

    Sketchnotes from presentation by Jonathan Mildenhall, who is responsible for leading global creative vision and strategy for The Coca-Cola Company’s portfolio of global brands.

    By Lauren Coleman Tags: brand & marketing, events & speaking