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Going Mobile 2012

Everyone seems to agree that mobile is changing everything, but there is surprisingly little detailed study of emerging mobile behaviours. Our 2012 Going Mobile study fills in the gaps.

The pace of adoption of mobile services has been the big story of the last twelve months. There are plenty of usage and market stats, but very little rich insight exploring the relationship between consumers and their devices.

Without this kind of insight mobile user experience design is guesswork.

Mobile user experience design research

Our new research delivers insights which will underpin the design and development of successful mobile user experiences. It reveals a previously unexamined world of mobile behaviours and usage patterns.

Take a closer look
What’s the opportunity?
Why does the mobile space matter? And how should you respond? more
Key findings
Some of the most interesting insights from the Going Mobile study more
Research method
Understand our research method and sample more
Design tools
Tools you can use in your mobile design thinking more
Webinar

Understanding & winning the mobile consumer

Introduction to today's mobile consumers, and implications for businesses competing in the fast changing mobile space. more

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Webinar

Understanding the changes in mobile consumer behaviour

The risks, challenges and opportunities in mobile with real market observations. more

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Case study

Direct Line: Ideas Lab on Facebook

This case study shows the enormous potential for social media as a channel for the co-creation of products and services. more

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