The pace of adoption of mobile services has been the big story of the last twelve months. There are plenty of usage and market stats, but very little rich insight exploring the relationship between consumers and their devices.
Without this kind of insight mobile user experience design is guesswork.
Our new research delivers insights which will underpin the design and development of successful mobile user experiences. It reveals a previously unexamined world of mobile behaviours and usage patterns.
Understanding & winning the mobile consumer
Introduction to today's mobile consumers, and implications for businesses competing in the fast changing mobile space. more
Understanding the changes in mobile consumer behaviour
The risks, challenges and opportunities in mobile with real market observations. more
Direct Line: Ideas Lab on Facebook
This case study shows the enormous potential for social media as a channel for the co-creation of products and services. more