Understanding the Changes in Mobile Consumer Behaviour.
In this webinar we delve deeper into the mind of the mobile consumer taking you through the four mobile personality types we identified in diary studies and quantitative research included in our Going Mobile study.
Drawing on live examples and real market observations, we provide a framework that will help brands to win in the mobile space. Hosted by John Waterworth and Caroline Ahmed.
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Going Mobile: Understanding & Winning the Mobile Consumer
In this webinar Tim Loo, UX Strategist, explores how in an increasingly complex and digitally centric world, consumers are quickly evolving their thinking and behaviour. Businesses are struggling to keep up, often failing to keep their brand and service promises.