Videos

Here’s a collection of our most recent webinars presented by the Foolproof team.

• Understanding the changes in mobile consumer behaviour
• Understanding & winning the mobile consumer
• UX strategy: The brand experience gap

Understanding the Changes in Mobile Consumer Behaviour.

In this webinar we delve deeper into the mind of the mobile consumer taking you through the four mobile personality types we identified in diary studies and quantitative research included in our Going Mobile study. Drawing on live examples and real market observations, we provide a framework that will help brands to win in the mobile space. Hosted by John Waterworth and Caroline Ahmed. If you're having trouble viewing this video, try watching it on YouTube here: http://www.youtube.com/watch?v=nWjx_l906KA

Going Mobile: Understanding & Winning the Mobile Consumer

An introduction to today's mobile consumers, and the implications for businesses competing for first place in the fast changing mobile space, hosted by Ray McCune with Caroline Ahmed. If you're having trouble viewing this video, try watching it on YouTube here: http://www.youtube.com/watch?v=z9S401Dbht8

UX Strategy: The Brand Experience Gap

In this webinar Tim Loo, UX Strategist, explores how in an increasingly complex and digitally centric world, consumers are quickly evolving their thinking and behaviour. Businesses are struggling to keep up, often failing to keep their brand and service promises.