| T: +44 (0) 207 539 3840 |
| E: info@foolproof.co.uk |
Contact Us:
T: +44 0 1603 766 800
E: info@foolproof.co.uk
| T: +44 (0) 207 539 3840 |
| E: info@foolproof.co.uk |
Marketing planningThe benefits of a user-centred approach to site design are well understood. But the same principles apply to managing online marketing campaigns: gather a clear, actionable picture of consumer behaviour; use this to develop targeting and creative; test and improve your campaigns by collaborating with customers. User-centred marketing. Why didn’t anyone think of it sooner? Creative research »Click and conversion data tells you that one creative works better than another. But why? Innovative techniques like eye-tracking can help you get closer to how people interact with your online advertising. This allows you to tune campaigns better and faster. Content strategy »We’ll identify the messages which cut-through and generate response then show you how to manage these across media environments including search, comparison and affiliates as well as at your own site. Media strategy & planning »Most online media activity evolves tactically, rolling out media according to hit-or-miss tests. We can give your media partners a vivid picture of consumer behaviour and work with them to develop better targeting and more effective partnerships with media owners. Agency selection & management »Because we develop such a strong, actionable picture of consumer behaviour many of our clients ask us to develop pitch briefs and help them evaluate potential partners. When your in-house resources are stretched we can provide interim management of agencies against clearly defined targets and goals. |
|
