Media strategy & planning

Most online media activity evolves tactically, rolling out media according to hit-or-miss tests. We give your media partners a vivid picture of consumer behaviour and work with them to develop better targeting and more effective partnerships with media owners.

Overview

Without fresh market intelligence media planners can only advise you on future activity by looking at past results. It’s a bit like steering a ship by looking at the wake.

Research lets you see new patterns in behaviour and preference that can lead to big new ideas about ad placement, messaging and creative. It can show you which media owners are becoming more influential and how consumers create and exchange their own content.

We use a variety of research methods (like focus groups, eye-tracking and ethnography) to get closer to consumers and the media they use. We then turn that insight into action by collaborating with you and your media team.

Features and benefits:

• Invigorate your media planning with fresh consumer insights
• Identify influential media owners
• Understand user-generated content
• Recommendations focused on improving response and conversion-to-sale

To find out more about how we can support media strategy and planning contact info@foolproof.co.uk

• 5 Reasons to talk to Foolproof

  

  Some of the things that make us different.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Case studies: O2

  

  "Foolproof devised an online shopping study that brought together site metrics and one-on-one depth interviews to build a detailed picture of the marketplace and the shoppers using the O2 site."

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