MoneySupermarket quote re-design

We recently spotted that MoneySupermarket.com has gone through quite a major redesign; they’ve since made additional changes to their quote comparison page.

The reason these changes are interesting is that they are aimed at better supporting shoppers’ decision-making and are in line with some of the recommendations that came out of our last OSS General Insurance report.

The website has introduced a number of modules down the right hand side of the website page:

• A ‘Big Brand Price check’ box: we know from OSS that a proportion of shoppers won’t consider insurance brands they haven’t heard of before. This box quickly indicates that there are known brands in the results and  allows shoppers to quickly focus in on these familiar brands
• A filtering tool that allows shoppers to narrow down results: some shoppers set specific requirements for their insurance cover before they start shopping (a maximum excess or inclusion of breakdown cover) so these tools allow them to identify policies that meet these requirements
• A set of Frequently Asked Questions: we know that the quote page is where shoppers are most likely to have questions or concerns. A set of FAQs is a good step towards providing online support. However, the FAQs relate both to content on the current page as well as content on previous pages: they should really be focused on providing information about the quote page only

It’s great to see that MoneySupermarket have clearly thought about user behavior and needs when designing these changes.

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