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On 20 March, Peter Ballard, one of Foolproof’s founding partners, will be making the opening address at Post Magazine’s eBusiness Strategy Seminar at One Whitehall Place, London.

Peter’s presentation is entitled “How do consumers really shop online” in which he will analyse the latest buying trends, look at how the industry is rising to the challenge of consumer expectation and identify practical things that businesses can do to make the most out of the online channel.

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