http://www.foolproof.co.uk/?dev=1 Find out what we've been up to recently with the latest Foolproof news, including new projects, events and articles on the industry trends that have caught our attention. en-us Thu, 17 Apr 2008 13:00:00 GMT Thu, 17 Apr 2008 13:00:00 GMT info@foolproof.com (Foolproof Info) http://www.foolproof.co.uk/news/april/hear_about_it.php http://www.foolproof.co.uk/news/april/hear_about_it.php On 20 March, Peter Ballard, one of Foolproof's founding partners, made the opening address at Post Magazine's eBusiness Strategy Seminar in London. Fri, 04 Apr 2008 13:00:00 GMT http://www.foolproof.co.uk/news/april/read_about_it.php http://www.foolproof.co.uk/news/april/read_about_it.php You have may have seen Foolproof mentioned in a variety of publications and online news services recently such as Post, Guardian Unlimited and Marketing Week. Fri, 04 Apr 2008 13:00:00 GMT http://www.foolproof.co.uk/news/april/post_magazine.php http://www.foolproof.co.uk/news/april/post_magazine.php On 20 March, Peter Ballard, one of Foolproof's founding partners, made the opening address at Post Magazine's eBusiness Strategy Seminar in London. Peter's presentation, entitled "How consumers really shop online", analysed the latest buying trends in General Insurance and how to succeed in the online channel. Tue, 01 Apr 2008 13:00:00 GMT http://www.foolproof.co.uk/news/march/new_kids_on_block.php http://www.foolproof.co.uk/news/march/new_kids_on_block.php We are delighted to welcome three new recruits to the Foolproof team. Ajay Bhatia and Julia Williams have started with our London office, Chris Seal is going to be based in Norwich. Phew, it's been busy! Fri, 28 Mar 2008 13:00:00 GMT http://www.foolproof.co.uk/news/march/were_moving.php http://www.foolproof.co.uk/news/march/were_moving.php Our London office is on the move and in Norwich we have expanded onto the third floor of Seebohm House. As of 25th March, our London office moved into larger premises with more dedicated research labs and enhanced viewing facilities. Fri, 21 Mar 2008 13:00:00 GMT http://www.foolproof.co.uk/news/march/client_case_study.php http://www.foolproof.co.uk/news/march/client_case_study.php The Foolproof treatment helps Hoseasons daily web sales surge by up to 80% year on year Fri, 14 Mar 2008 13:00:00 GMT http://www.foolproof.co.uk/news/feb/voted_number_1.php http://www.foolproof.co.uk/news/feb/voted_number_1.php Revolution magazine has named Foolproof as the UK's top ranked usability consultancy in its annual Agencies and Suppliers Survey. Mon, 11 Feb 2008 16:00:00 GMT http://www.foolproof.co.uk/news/feb/new_surveys.php http://www.foolproof.co.uk/news/feb/new_surveys.php Foolproof will be launching two new Online Shopping Surveys (OSS) this year on the travel and general insurance sectors. Fri, 08 Feb 2008 16:00:00 GMT http://www.foolproof.co.uk/news/feb/web_makeover.php http://www.foolproof.co.uk/news/feb/web_makeover.php Yes, we felt it was time to re-launch the Foolproof web site and, taking our own user experience advice, have taken a client-centred approach to provide you with a content-rich and rewarding visit - we hope! Thu, 0t Feb 2008 16:00:00 GMT http://www.foolproof.co.uk/news/feb/foolproof_global.php http://www.foolproof.co.uk/news/feb/foolproof_global.php The demand for user experience insight on global basis means that Foolproof is expanding its research and consulting capability across the world. In the first quarter of 2008, we will be managing and conducting research in Australia, Canada, France, the Netherlands, the US, Taiwan and Korea across a variety of exciting client projects. Wed, 06 Feb 2008 16:00:00 GMT http://www.foolproof.co.uk/news/feb/hear_about_it.php http://www.foolproof.co.uk/news/feb/hear_about_it.php On 20 March, Peter Ballard, one of Foolproof's founding partners, will be making the opening address at Post Magazine's eBusiness Strategy Seminar at One Whitehall Place, London. Mon, 04 Feb 2008 16:00:00 GMT http://www.foolproof.co.uk/news/feb/introducing_team.php http://www.foolproof.co.uk/news/feb/introducing_team.php Natalie Machon recently arrived at Foolproof from BT to take up the role of Head of Market Insight. She's here to spearhead our work in turning research insight into clear, actionable, business strategy for our clients. Fri, 01 Feb 2008 16:00:00 GMT http://www.foolproof.co.uk/news/feb/social_network.php http://www.foolproof.co.uk/news/feb/social_network.php Social network sites are becoming increasingly important to consumers as a space where they can get an honest opinion on products and services they are considering and the performance of leading brands. Mon, 21 Jan 2008 16:00:00 GMT http://www.foolproof.co.uk/news/feb/read_about_it.php http://www.foolproof.co.uk/news/feb/read_about_it.php You have may have seen Foolproof mentioned in a variety of publications and online news services recently such as Marketing Week, New Media Age, Marketing Direct and Credit Today. Tue, 15 Feb 2008 16:00:00 GMT