Online Shopping Survey (OSS)

The Internet increasingly drives bookings for travel operators and consumer expectations suggest this trend is set to continue. While operators and aggregators have made great steps forward there are still many opportunities for improving the tools on offer and simplifying the booking process.

OSS Travel »

While Insurers were quick to seize upon the direct sales opportunities provided by the Internet they still need to work hard to win the sale in a highly competitive environment dominated by aggregators. OSS General Insurance uncovers the most important factors influencing online insurance sales today.

OSS General insurance »

There is significant and growing consumer demand for better online access to Mortgage products, but lenders have struggled to devise a viable direct sales model for the channel. In OSS Mortgages we examine the shape of the market place today and identify the important opportunities for lenders to capture competitive advantage.

OSS Mortgages »

Consumers are finding it hard to distinguish between the brands and cards on offer today. Both the cards and their marketing provide little distinction for the shopper and few cards are enticing shoppers to buy. In OSS Credit Cards we set out strategy and tactics for improving online salesmanship.

OSS Credit card »

In an online search environment dominated by brokers and affiliates, some consumers find it hard to find a competitive loan from a brand they trust. While many lenders have made significant improvements around ease-of-use, there is still plenty of scope for improving conversion-to-sale. In OSS Loans we examine the products, sites and sales messages which appeal to today’s online loan shopper.

OSS Loans »