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OSS Mortgages

(Published price £3,995)

There is significant and growing consumer demand for better online access to Mortgage products, but lenders have struggled to devise a viable direct sales model for the channel. In OSS Mortgages we examine the shape of the market place today and identify the important opportunities for lenders to capture competitive advantage.

Overview

Mortgages Report

More than any OSS study to date, the Mortgages report has revealed the way in which all the various players in the online marketplace – search engines, affiliates, brokers and lenders – interconnect.

Unfortunately the new insights we have gathered come from an online marketplace which is simply not meeting consumer needs. The economics of advertising mortgages online currently make it hard for shoppers to find what they want. Lenders compound this problem by offering content that is often confusing and unhelpful.

All-in-all the web seems to be ‘unselling’ mortgages: at best pushing shoppers offline to look for traditional forms of advice, at worst persuading them to give up and do nothing at all about taking out a new mortgage.

Our report records and explains the behaviour and frustrations of online shoppers and gives mortgage marketers ideas about how to meet consumer needs more effectively to achieve competitive advantage.

Key questions:

OSS Mortgages examines the way UK consumers use the web to find, evaluate and buy mortgages. In particular, we wanted to understand:

  • What are consumers’ expectations and pre-conceptions about how and where they will shop for mortgages?
  • What sites and tools do they use to acquaint themselves with the market?
  • What makes the experience of using a mortgage calculator successful and compelling?
  • What steps are there between the initial online shopping session and purchase?
  • How do consumers formulate a shortlist of candidate lenders?
  • What dissuades shoppers from buying online?
  • What are shoppers’ attitudes to fees and charges associated with their mortgage?
  • What differences in behaviour can we observe between fieldwork for the 2007 report and the first study conducted in November 2004?

To enquire about purchasing OSS Mortgages contact info@foolproof.co.uk