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Why OSS?

Foolproof is a trusted source of advice on user experience and online marketing for many leading brands in the UK and Internationally. As such, we regularly find ourselves being asked to examine the websites of our clients using research and usability techniques. So far, so good: we are often able to radically improve sales at a site by consulting with consumers and uncovering problems in the sales process.

But we rarely get asked to look at the shopping experience before the client’s site: How do users pick their way through Search Engines, Affiliates, Aggregators and Comparison sites to arrive at our client’s site? How does that experience shape their view of the market? What expectations does it give them about the sort of content, products and prices they will find at the site? How long have we got to prick their interest and engage them with a product? How can we close the sale more effectively than the competition?

Getting the answers to these questions is complicated and expensive. Rather than try to get a single client to fund the study we developed a methodology and started conducting our research when we had spare time and capacity between client projects. The first phases of OSS were so successful in uncovering previously unrecorded patterns in consumer behaviour that it gave Foolproof a very distinct advantage when consulting within the Financial Services industry. It allowed us to become far more effective than our competitors at analysing user experience and designing successful online sales environments.

Today OSS continues to provide a unique source of insights for those concerned with online sales and marketing. We have expanded the series to cover other sectors such as Travel and Tourism and our finance publications are now produced in partnership with some of the leading brands in UK personal finance. We have also undertaken client specific studies using the same tried and tested OSS method and today we are using it to examine the online shopping habits of consumers globally.

To find out more about OSS contact info@foolproof.co.uk