Before joining Foolproof I spent four years managing key clients for a full service digital agency in the midlands and it was there that I discovered the huge customer and commercial benefits of an insights-led approach to design.

Since joining the team in March 2009, I’ve had the fantastic opportunity to work with an exciting and diverse client base from Lloyds Banking Group, Santander and The Cooperative within financial services through to 188Bet and InterCasino in gaming. With so many different methods for collaborating with customers, the projects are equally as diverse.

So, whether it's coffee with a client to talk about their mobile strategy, getting stuck into a sh!tstorming workshop or ‘washing up’ findings with a consultant after a day of research, every day is different, funny, challenging and exciting.

Outside of work I’m a bit of a film, book and photography geek. I've also declared 2012 the year of handmade seeing as I've been known to knit on the odd occasion.

Scarf anyone?

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