I am a curious observer with a passion for technology. Before moving to the UK and joining Foolproof, I worked for several years in one of the biggest digital agencies in Italy, where I specialised in using user-centred design methodologies to create easy-to-use and engaging interfaces.

Interactive media is constantly changing the way people live, learn, work and communicate. I like to be right at the centre of the action; that’s why I recently focused my attention on the mobile space, which I believe is the next frontier for delivering innovative experiences and services.

Besides my career in UX, I am a digital filmmaker and have been involved in several independent video productions. I also love watching classic movies, collecting vintage shirts and annoying people with impossible tales of my recent trip to Australia.

Andrea's recent blogs