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Roger Smithers

Principal Consultant
Roger Smithers

People are fascinating and I love to know how things work; people, systems, technology, which is why I do this job, and it all started with an Ergonomics degree at Loughborough Uni.

On my way to the internet front line here at Foolproof I did a stint in the automotive world as an interaction designer for the driver information systems at Land Rover and Jaguar, I also built cars in Ford’s virtual manufacturing centre, yep - a virtual job...

I’ve been in agency UX / Experience design for just over 5 years. It started in a small but significant usability agency with a wide range of industry sector clients. At Foolproof I’ve just completed 3 years as Principal consultant in the HSBC account enabling me to work around the world in all sorts of fascinating places meeting some brilliant people. I’m now heading up a core team working across all of the companies account teams as well as new client opportunities.

Outside of work I’ll either be getting dirty, getting sweaty, or both; I’m [still] renovating my house [it’s a big job!] using the 20 odd years of building knowledge I’ve inherited from my dad or I’ll be out running, cycling or training at the local boot camp. I’m also quite partial to the odd festival (music and beer varieties).

Roger's recent blogs
29/11/11 Adventures in mobile read blog
05/08/11 Two factor authentication read blog
25/07/11 Service without boundaries read blog
13/04/11 UX London - Behaviour chain (Robert Fabricant) read blog
My bookshelf

Information Architecture for the World Wide Web

Peter Morville and Louis Rosenfeld more
My Book

Responsive Web design

Ethan Marcotte more
My Book
Inspiring me

Cycling

I'm riding to Paris in July and I now live on my bike
My Inspiration
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+44 (0) 20 7539 3840
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