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Sales process optimisation

Sales process optimisation is one of Foolproof’s core methodologies. It’s our approach for tuning the commercial performance of live sales processes.

Our sales process design method is unusual in that it looks beyond web analytics for ideas that will improve sales conversion. We also gather business and customer insights to inform our recommendations.

Our philosophy is to create measurable improvements in revenue and ROI without degrading the user experience for your customers.

Each project has three phases:

Sales process optimisation process

We are proud of our pedigree in making measurable improvements in online sales. And we have some pretty dramatic case studies that we’d be happy to share with you.
 

Take a closer look
Assess
Create a meaningful picture of what’s happening now more
Design
Create a plan for improving the process more
Optimise
Measure the impact of changes and tune in live more
Case study

HSBC Mortgages: sales optimisation

This award-winning work has now also been shortlisted for the New Media Age Effectiveness Awards 2010. more

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Blog

Monkeying around with MVT

We’ve enjoyed some pretty stellar successes using MVT to tune online sales processes for increased yield. more

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