Creation

Ideas. Ideas. Ideas.

The previous phases put us in a position to think creatively about how the experience could work.

This will often happen in experience design workshops, where we generate ideas for experiences which meet customer needs, but also meet business requirements and reflect technical, commercial or operational constraints.

We will create some high-level interaction concepts like simple sketches, storyboards, scenarios and journeys which can be used as stimulus for user research.

Our objective in research is not to identify ‘winning’ and ‘losing’ ideas, but to explore our thinking with customers and tease out ways to improve and strengthen our approach. Again, we will focus on customer value: are we moving towards a valuable, differentiated experience for the user?

Once we have analysed and discussed research findings we can conclude a detailed scope. This will document which features, functionality and content are required to deliver a valuable user experience.