Discovery

Stop. Do not attempt to design products or services for people you don’t know.

Most big design projects have an early phase called something like ‘immersion’ or ‘discovery’. The problem is that they often aren’t very immersive and don’t discover much.

The way we work is characterised by a hunger to develop a deep understanding of target users. We’ll use any and every source to do this: business data & analytics, market research, segmentation data, ethnography.

We’ll pull this together to give the project a rich and useful picture of the people we are designing for and the outcomes they are looking for.

We’ll also use this phase to understand your business: the organisational and operational realities which will affect the project.

By the end of this phase we normally find that ideas and opportunities are starting to emerge, but we also have a pragmatic view about where the toughest design decisions will need to be made.