Depth interview

Depth interviews, the work-horse of modern design: see and hear how your target audience engages with your digital experience.

The basic format for qualitative depth interviews is simple: a typical target customer, a moderator, and a digital experience to test. But there are many different formats and applications for this research method.
 

Here are a few things to consider:

Timing: Qualitative interviewing can (and should) be conducted throughout design and development. They can be used early on to explore the context of use, draw out user requirements and assess early thinking. Later, research can focus on detailed journeys, specific tasks, and eliminating usability problems.

Location: Our research facilities are convenient for client viewing, and research conditions can be highly controlled. Sometimes it’s more valuable to conduct research in the field (either in the customer’s home or place of work) to get a more relaxed, true-to-life picture of usage. Alternatively, moderated and un-moderated remote testing combines benefits of both.

Format: Interviews can be as short as 15 minutes for hall tests, or a couple of hours for a deep-dive contextual enquiry.

Device: We can test digital experiences with users on pretty much any type of device from PCs to mobile handsets.

Whichever approach you use, our deliverables are the same: a detailed debrief report and presentation illustrated with quotes, video clips and screen-shots to bring our findings and recommendations to life.

Talk to us about the right way to get user depth interviews working for you.