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Flow is now part of Foolproof, who provide a wide range of user research and experience design services.
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Track improvements in user experience over time and link these to customer value.
Experience benchmarking is an essential activity for companies serious about creating, and then defending, competitive advantage online.
A typical study using benchmarks will track both your own site and selected competitor sites over time. Each quarterly wave gives scores against agreed measures that are proven to be linked to customer engagement, satisfaction and lifetime value. Reports make recommendations about how your site experience can be improved, and any significant competitor activity which requires a response.
Over time, performance benchmarking allows you to track the return on investment of user experience activities. It also throws out ideas and opportunities about how to continually improve your digital experience and maintain leadership online.
To get an experience benchmark in place for your organisation, contact us.
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