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Flow is now part of Foolproof, who provide a wide range of user research and experience design services.
To see how Flow is changing, read more here >
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We’ve had eye tracking equipment for a number of years and it’s used nearly every day.
Modern research facilities are unobtrusive for respondents and adds another dimension to insight.
However, formal eye tracking research is expensive as developing a meaningful heatmap requires a relatively large sample and additional analysis time. This investment makes sense if the interaction you are testing is high-value or mission-critical to your business.
We most commonly use eye tracking to gather anecdotal evidence of user behaviour.
We’ll often switch it on (at no additional cost) in order to enrich the viewing experience for clients and to capture gaze-trail video to help illustrate our findings in your debrief presentation. Eye tracking clips can have enormous value in bringing design issues to life for stakeholders and decision-makers.
We’re happy to talk through the pros and cons of our eye tracking services, give us a call.
Image source: Tobii Technology
