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Focus groups may be over-used in the marketing world, but can be extremely useful when ideas and early concepts are still fluid.
We tend to suggest using focus group research at a precise moment in the development of a new service or experience: when ideas are developed enough to share with a non-expert audience, but not too far that respondents feel unable to contribute their own ideas and requirements.
Good groups are fun for everyone involved. Our moderators use their skills and experience in behavioural research to dig deeper than simple opinion. Focus group qualitative research delivers insights on customer decision-making, emotional perceptions and unarticulated needs.
Our research facilities allow you to view groups in comfort, and we can provide recordings of what happened.
Deliverables include an illustrated report of findings and recommendations, plus a presentation to you and your team.
Contact us to talk about how focus groups can unlock the creative power of your customers.
ITV: user insights
User requirements gathering and prototype testing meant the new site could be delivered with confidence more
