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Flow is now part of Foolproof, who provide a wide range of user research and experience design services.
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Create a blueprint for your future customer experience and use it to drive change within your organisation.
We developed this method in response to a common problem: most organisations find it difficult to imagine a fluent multi-channel, multi-device user experience let alone create the conditions to bring it to market.
Ideal Customer Journey projects draw together a multi-disciplinary team to create a stakeholder prototype of what ‘good’ would look like from the customer’s point-of-view. During the process we deliberately ignore current technological and organisational constraints; the point is to focus on how customers want it to work.
What results is often challenging, showing the organisation how behind the curve it is on serving customer needs. But it’s also compelling; encouraging senior stakeholders to lend their support to a change agenda.
Get in touch to find out how an Ideal Customer Journey could drive change in your company.
HSBC Mortgages: sales optimisation
This award-winning work has now also been shortlisted for the New Media Age Effectiveness Awards 2010. more
Freemans website redesign
We followed a user-centred design approach to create a best in class ecommerce website more
Creating the ideal customer journey
A prototype of a user experience which is uncompromisingly aligned to customer needs and preferences more
